Add a market in Shopify
A market is a group of countries that share the same currency, prices, language and tax treatment. This tutorial creates a Europe market for Germany, France and the Netherlands, sets a 10% price adjustment, and checks it against the shipping rule before activating it.
Written · Shopify admin, desktop steps · 6 minutes read
The worked example
| Market name | Europe |
| Countries | Germany, France, Netherlands |
| Status | Draft |
| Price adjustment | +10% |
| Example product | $50.00 lists at $55.00 |
Download the record: market-setup.csv (128 bytes).
A market setup record for the worked example market. Each market price is the base price plus 10%, and the rows sum to $95.00 and $104.50.
1Open Markets
From your Shopify admin, go to Markets. Review the markets Shopify created for you: the primary market for your home country, and the international market, which is inactive by default. Customers in the international market countries cannot check out until you activate the market.
2Click Create market
Click Create market. Enter a name for the market, for example Europe, and choose the Draft status so you can preview it before shoppers see it.
3Add the regions
In the Includes section, click Add condition and choose Regions, then search for and select Germany, France and the Netherlands. A country or region can be included in more than one market, so Germany can stay in the international market and join Europe too. Before you activate, use checkout preview from the Markets graph view to test the prices, discounts, shipping and taxes a shopper in the market receives.
4Review the inherited settings
Review the Inherited section. When you create a market, you can leave settings as inherited from a parent market or from store defaults, or customize them. Click the plus icon next to a setting to customize it: currency, domain and language, catalog, duties and taxes.
5Set the currency and pricing
Set the currency and the pricing for the market. In the worked example the market carries a 10% price adjustment, so a $50.00 product lists at $55.00 in the Europe market.
6Check the shipping rule
Check shipping before you activate. A market can only be activated where shipping rates exist, so add a shipping zone for Germany, France and the Netherlands under Settings then Shipping and delivery first.
7Preview, then activate
Preview the storefront as a shopper in the new market and check the currency, language and prices. Then change the market status from Draft to Active.
The arithmetic
| Product | Base price | Market price |
|---|---|---|
| Trail Crew Tee | $28.00 | $30.80 |
| Summit Hoodie | $45.00 | $49.50 |
| Canvas Tote | $22.00 | $24.20 |
| Basket total | $95.00 | $104.50 |
The $50.00 example product lists at $55.00 in the market, and at the worked example rate of 0.68 that is 37.40 euros. The basket total is $30.80 plus $49.50 plus $24.20, which is $104.50.
Held at the counter
A market with no shipping rates cannot be activated. Markets can be activated only for countries and regions that have shipping rates. Set the shipping zone first, or the Activate button will not do what you expect.
A country can sit in more than one market. A country or region can be included in more than one market at a time, so Germany can stay in the international market and join Europe too. Use checkout preview from the Markets graph view to test the prices, discounts, shipping and taxes a shopper in the market receives before you activate.
The international market is inactive by default. Shopify creates an international market with a suggested list of countries, and it is inactive by default. Customers in those countries cannot check out until you activate the market.
Sources
- Managing markets — Shopify's help pages: creating a market, the Regions condition, inherited settings, and a country in more than one market.